Want to display your Google Reviews on your website without hiring a developer? You’re in the right place. In this guide, I’ll show you the simplest no-code ways to embed Google Reviews so visitors can instantly see real customer feedback—right where it matters most: your homepage, service pages, and product pages.

When people land on your site, they’re asking one question: “Can I trust this business?” Google Reviews are one of the fastest ways to answer that question with social proof. And today, you don’t need to touch a line of code to add them.

Affiliate Disclosure: This post contains affiliate links. If you purchase through my link, I may earn a commission at no extra cost to you. This helps keep Sensecentral running. Thank you!

✅ Try Elfsight (Google Reviews Widget)

Key Takeaways

• No-code option: You can embed Google Reviews in minutes using a widget (best for most sites).
• Best placement: Homepage + “Reviews” section + high-intent pages (pricing, services, checkout).
• Do it right: Show real reviews, keep them fresh, and avoid misleading edits.
• Fastest route: Create → customize → copy code → paste into WordPress/Shopify/Wix.

Table of Contents

What you’ll need before you start

Good news: to display Google Reviews, you don’t need coding skills. But you do need a few basics in place:

• A Google Business Profile (GBP): This is where your reviews live.
• Website access: Admin access to your WordPress/Shopify/Wix/Squarespace dashboard.
• A plan for placement: Decide where reviews should appear (homepage, sidebar, footer, etc.).
• Clear goals: Build trust, improve conversions, reduce bounce rate, or support local SEO.

Sensecentral Tip: If you have an affiliate site, place reviews near “best picks” sections, comparison tables, and call-to-action buttons. Social proof works best right before a decision point.

3 no-code ways to add Google Reviews

There are three practical ways to show Google Reviews on your site without writing code. Here’s a quick comparison:

If your goal is to add Google Reviews as a clean, conversion-focused widget (grid, slider, carousel, review wall), the no-code widget approach is usually best.

Step-by-step: Add Google Reviews with Elfsight (recommended)

Elfsight is a popular no-code widget platform that lets you display reviews with flexible layouts and design controls—without touching code. The setup is straightforward: create your widget, customize it, then paste a small embed code into your website.

🚀 Build Your Google Reviews Widget (No-Code)

Step 1: Create your Google Reviews widget

1. Go to Elfsight and open the Google Reviews Widget editor.
2. Choose a template (carousel, grid, list, masonry, etc.).
3. Connect your Google Business Profile (authorization step).

Step 2: Customize the layout

Pick the layout that matches your page goal:

• Carousel/Slider: Great for homepage hero sections or product pages.
• Grid/Masonry: Great for a full “Reviews” page or landing pages.
• List: Best for service pages where you want scannable proof.

Step 3: Filter for relevance (without being misleading)

Show the reviews that help visitors decide—while staying fair and transparent. For example:

• Show a minimum star rating (e.g., 4★ and above).
• Highlight keywords that matter: “delivery”, “quality”, “support”, “value”.
• Exclude spammy or irrelevant content (if available).

Best practice: If you filter reviews, avoid hiding legitimate patterns. The goal is clarity, not deception. You can also display your overall rating + total count to keep context.

Step 4: Copy the embed code

When you finish customizing, Elfsight provides an installation code snippet. Copy it.

Step 5: Paste it into your website (no coding)

Now you just paste the code into a block/section/widget area of your platform. Here’s how.

WordPress setup (Block Editor + Elementor + Classic)

WordPress makes this easy because you can paste embed code directly into a block or widget.

Option A: WordPress Block Editor (Gutenberg)

1. Go to the page where you want reviews (e.g., Home).
2. Click + Add Block → choose Custom HTML.
3. Paste the Elfsight embed code.
4. Click Preview → then Update/Publish.

Option B: Elementor

1. Edit the page with Elementor.
2. Drag in the HTML widget.
3. Paste the embed code.
4. Update the page and check mobile view.

Option C: Classic Editor

1. Edit your page/post.
2. Switch to the Text tab (not Visual).
3. Paste the embed code where you want the widget to appear.
4. Update and view your page.

Placement tip: If you run an affiliate site, test these placements:

• Under the first comparison table
• Near your “Best Overall” pick
• Before the final CTA section

Shopify / Wix / Squarespace / HTML site

Shopify

In Shopify, you can usually paste embed code into a Custom Liquid section or an HTML block (depending on theme). Add it to your homepage or a landing page to boost trust near product collections.

Wix

Wix supports embeds using an HTML embed element. You simply add the embed element and paste the code snippet.

Squarespace

Use a Code Block and paste the embed code. Then adjust spacing/padding for clean alignment.

Any HTML website

If you have a custom site, paste the embed code into the section where you want reviews displayed (for example, inside your homepage template or a footer partial).

⭐ Try Elfsight & Add Google Reviews Today

Best practices (design + trust + conversions)

Adding reviews is step one. Making them persuasive is step two. Use these best practices to get better results:

1) Show reviews where decisions happen

Most visitors won’t click a separate “Reviews” page. Put social proof where it influences action:

• Homepage (above the fold or after your main benefits)
• Service pages (near pricing or booking CTA)
• Product pages (near add-to-cart area)
• Comparison pages (near “best pick” or summary)

2) Use readable layouts

Short attention spans love scannable proof. Try:

• 3–6 highlighted reviews on the homepage
• A slider/carousel for compact sections
• A full review wall on a dedicated “Reviews” page

3) Include review details that feel “real”

Trust increases when visitors see authenticity signals:

• Reviewer name + avatar (when available)
• Star rating + date
• A link back to your Google profile (adds credibility)

4) Keep your reviews fresh

Fresh reviews reduce risk in the buyer’s mind. If your widget updates automatically, you’ll always show the latest customer sentiment.

5) Add a call-to-action near reviews

Social proof works best when paired with a next step. Examples:

• “Get a quote” button under your review carousel
• “See pricing” near your highest-rated feedback
• “Shop best sellers” near your review wall

Bonus: A simple “Reviews Section” blueprint (copy this layout idea)

If you want a clean, conversion-friendly section, follow this structure:

1. Headline: “Trusted by customers worldwide”
2. Subhead: “Real feedback from verified Google reviews”
3. Widget: Carousel or grid (3–6 reviews visible)
4. Trust line: “Average rating: 4.8★ (1,200+ reviews)”
5. CTA button: “Get Started” / “Book Now” / “Shop Now”

Alternative method: Embed Google Maps (simple but limited)

If your main goal is to show your location plus some reputation signals, you can embed a Google Map on your contact page. This is quick and free-ish, but it’s not a dedicated “reviews widget” experience.

• Pros: Easy, recognizable, good for local businesses
• Cons: Limited layout control; not ideal for conversion-focused review walls; embed rules/constraints may apply

Alternative method: Custom API (not no-code)

For completeness: Google has developer APIs that can show place details and reviews—but this typically requires coding and billing setup. If you want “no coding,” skip this route.

Troubleshooting: common issues & fixes

1) “My reviews aren’t showing”

• Double-check you connected the correct Google Business Profile.
• Confirm your business has public reviews and is not restricted.
• Wait a bit—some platforms take time to sync or refresh.

2) The widget looks weird on mobile

• Switch from grid to carousel for tighter spaces.
• Reduce padding/margins in your page builder section.
• Place the widget in a full-width container if possible.

3) Page speed concerns

• Use a smaller layout (carousel, 3–6 reviews).
• Avoid stacking multiple review widgets on one page.
• Place the widget lower on long pages if needed.

4) “Can I hide bad reviews?”

You can usually filter, but do it responsibly. A better approach is to:

• Show your overall rating + total count
• Highlight relevant reviews for that page (service-specific)
• Improve customer experience to earn better reviews naturally

FAQs

Can I add Google Reviews to my website for free?

Yes—some tools offer free plans, and embedding a map can be free. But free options often come with limitations (design control, number of views, or fewer features). If you want a polished review wall, a widget is usually the best “time vs result” deal.

Does Google provide an official widget to embed reviews?

Google historically hasn’t offered a simple official “reviews widget” for websites in the way many people expect. That’s why third-party widgets are popular for no-code embeds.

Will adding Google Reviews improve SEO?

Google Reviews can indirectly help by building trust and improving engagement and conversions. For SEO specifically, focus on site speed, quality content, and local SEO basics. Reviews are a powerful trust signal, but they’re not a guaranteed “rank boost” by themselves.

Where should I place reviews on an affiliate site?

Put reviews near decision points: comparison tables, “best pick” summaries, and final CTA sections. The goal is to reduce doubt right before the click.

How often do reviews update?

This depends on the tool you use. Some widgets refresh automatically on a schedule (for example, periodic refresh cycles). Always check the provider’s refresh behavior so you know how “fresh” your displayed reviews will be.

Recommended next step

If you want the easiest, cleanest way to add Google Reviews without coding, a no-code widget is typically the fastest path from “idea” to “live on site.”

🔥 Try Elfsight (No-Code Google Reviews)

Related guides on Sensecentral

• Sensecentral Home
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• WordPress Guides

Note: If the URLs above don’t match your current site structure, update the slugs to your real pages.

References

• Elfsight Google Reviews Widget (official page)
• Elfsight: How to add Google Reviews to WordPress (guide)
• Elfsight Google Reviews pricing (official)
• Google Maps Embed documentation
• Google Maps Platform: Place Reviews (developer docs)