These brands cover the products which are commonly known as drugs or medicines used to diagnose, treat, and prevent a disease. There are more than 70,000 registered brands of drugs.
Pharmaceutical brands are different than consumer brands in various prominent ways. Unlike consumer products, where requirement can be generated through creative advertising and other promotional means, a pharmaceutical company cannot create a need that is not there.
Any new pharmaceutical product cannot create demand without underlying medical need. In addition, the product features of prescription drugs cannot be changed to meet consumer needs or preferences without clinical development outcomes and receiving approval from the regulatory authorities.
Examples of pharmaceutical brands − Simila Expert Care nutrition for infants from Abbott Laboratories, USA and Dr Reddy’s Nise™.
