Video doorbells have been growing in popularity making it one of the most popular trending business ideas. With the rise of people screening phone calls, it makes sense that people would also want to screen who shows up at their door. It could also be positioned as a security device. This new business idea could be added as an individual product on an security, trending products, or electronics online store.
When it comes to marketing video doorbells, I’d actually recommend a different layout than the traditional ecommerce store. These type of trending products tend to perform really well with long-form product copy. Instead of a traditional ecommerce layout, you should consider emulating the digital product landing page, especially if marketing video doorbells as a security product. This product could do well on a standard layout but conversions can drastically increase with a more detailed landing page. For example, check out BeachBody’s landing pages for inspiration.
