• Generally consumer products can be advertised suppressing the negative aspects and even some exaggeration is allowed.
• But advertisement of professional services like engineering services is governed by strict norms.
NSPE forbids the following:
“the use of statements containing a material misrepresentation of fact or omitting a material fact necessary to keep the statement from being misleading; statements intended or likely to create an unjustified expectation; statements containing prediction of future success; statements containing an opinion as to the quality of the showmanship including the use of slogans, jingles or sensational language format.”
• Some degree of solicitation may be useful in encouraging healthy competition
• Or will it open the door to people who are not honest, who criticize unfairly or who exaggerate the merits of their services?
• In any case, restrictions on misleading advertisement are a must.
