If you’ve ever compared managed WordPress hosting plans and felt like pricing was intentionally confusing, you’re not imagining it. Hosting companies often mix together resource limits, “recommended traffic,” and hidden overage charges in a way that makes it hard to choose confidently.

This guide breaks down Kinsta pricing in plain English—so you can pick the right plan based on your actual traffic, site size, and growth expectations, without overpaying.

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Key Takeaways

• Kinsta offers two pricing models: visits-based or bandwidth-based—choose the one that best matches how your site uses resources.
• Start simple: one-site plans are ideal for a single brand/site; WP plans are better if you manage multiple sites (clients, microsites, or multilingual installs).
• Don’t guess: use your last 30–60 days of analytics (visits + bandwidth) to pick a plan with headroom.
• Overages exist: you can exceed limits and stay online, but you’ll pay fees—plan for spikes.
• Add-ons can be cheaper than upgrading: if you only need more disk space or PHP resources, add-ons may cost less than jumping tiers.

1) How Kinsta pricing works (visits vs bandwidth)

Kinsta’s managed WordPress hosting plans can be billed based on either:

• Visits-based pricing: your plan includes a monthly visit allowance (for example: “Single 35k” includes ~35,000 visits/month).
• Bandwidth-based pricing: your plan includes a monthly server bandwidth allowance (for example: “Single 20GB” includes 20GB/month).

This is an important difference. Some sites have high traffic but lightweight pages (great for visits-based). Others may have moderate traffic but heavy media, downloads, or large pages (often better for bandwidth-based).

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2) What you get in every plan (why Kinsta is “managed”)

Managed hosting should reduce your operational burden: performance layers, security protections, backups, and expert support are built-in rather than bolted on.

At a high level, Kinsta plans include core “managed” essentials like:

• CDN bandwidth included (so global visitors can load assets quickly).
• Backups + retention (retention increases on higher tiers).
• Staging environments for testing changes safely.
• Free SSL and modern security posture.
• Unlimited migrations (helpful if you’re switching hosts).
• MyKinsta dashboard for usage visibility and plan management.

If you’re new to managed hosting, you may also like our internal guides on SenseCentral:

• SenseCentral homepage (browse our hosting reviews)
• Best Managed WordPress Hosting (comparison guide)
• Best WooCommerce Hosting (speed + checkout reliability)

3) Plan types: Single-site vs WP (multiple sites)

Kinsta pricing is easiest to understand when you separate plans into two buckets:

A) Single-site plans (best for 1 main website)

Single-site plans are designed for one WordPress install—perfect for a single blog, business site, portfolio, or one WooCommerce store.

You’ll typically choose Single-site plans if:

• You run one brand/site and want premium performance
• You don’t need multiple installs for clients or separate properties
• You want straightforward scaling as traffic grows

B) WP plans (multiple sites / agencies / multi-property setups)

WP plans are built for multiple WordPress installs. These are ideal if you manage:

• Multiple client sites
• Separate sites for regions/languages
• Several microsites or marketing properties
• Staging-heavy workflows or team collaboration setups

4) Estimate your needs (traffic, bandwidth, storage)

Choosing a plan becomes easy when you estimate three numbers:

1. Monthly visits (how many people hit your site)
2. Monthly server bandwidth (how much data your site transfers)
3. Storage (media library + site files + database growth)

A) Estimating visits (the practical way)

Start with your analytics: GA4, Matomo, Plausible, or even host logs. Use the last 30–60 days and take the higher month if your traffic is seasonal.

Important note: analytics “sessions” and host “visits” won’t always match perfectly. Use analytics as a strong directional guide, then give yourself headroom (typically +20% to +30%).

B) Estimating bandwidth (simple formula)

Use this quick estimate:

• Monthly bandwidth ≈ average page weight × pageviews

Example:

• Average page weight: 2 MB
• Monthly pageviews: 50,000
• Estimated bandwidth: ~100,000 MB ≈ 100 GB/month

C) Estimating storage (don’t ignore this)

Storage is often overlooked until it becomes a problem. Sites that are media-heavy (photography, e-learning, portfolios, large WooCommerce catalogs) can outgrow entry-level storage quickly.

If your site uploads lots of images/videos or you keep many backups locally, factor in growth. If you only need more storage (and not more visits/bandwidth), a storage add-on may be more cost-effective than upgrading.

5) The 5-step plan picker (fastest way to choose)

Use this checklist to pick your Kinsta plan logically (instead of emotionally).

Step 1: How many WordPress installs do you need?

• 1 install → Start with Single-site
• 2+ installs → Start with WP plans

Step 2: Are you more constrained by visits or bandwidth?

• Mostly content pages, lightweight assets, many visitors → visits-based
• Heavy images/video, downloads, large page weight → bandwidth-based

Step 3: Match your current month (then add headroom)

• Pick a plan that covers your current level
• Add 20%–30% buffer for growth and spikes

Step 4: Check storage fit

• If storage is tight but traffic is fine, consider a disk space add-on
• If both storage and traffic are tight, upgrading may be simpler

Step 5: Decide monthly vs annual billing

• Monthly: best if you want flexibility while testing
• Annual: better value if you’re committed and stable

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6) Pricing snapshot (popular tiers)

Below is a practical snapshot of commonly considered tiers, especially for single-site owners and small multi-site setups. (Always confirm the latest pricing on Kinsta before purchase.)

A) Single-site pricing snapshot

If you expect consistent growth, it’s usually smarter to choose a tier that gives you breathing room rather than riding the limit every month and paying overages.

B) WP (multiple-site) starter snapshot

7) Overages + add-ons (what can increase your bill)

Kinsta will keep your site online if you exceed your plan limits—but your bill can increase via overages or add-ons. Knowing these upfront helps you avoid surprises.

A) Common overages

B) Popular add-ons (often cheaper than upgrading)

8) Real-world examples (which plan fits?)

Here are practical scenarios. Use these as templates, then adjust based on your own analytics.

Example 1: New blog or brochure site

• Traffic: 5k–25k visits/month
• Page weight: light to moderate
• Recommended: Single 35k (visits) or Single 20GB (bandwidth)
• Why: cost-effective entry tier with room for early growth

Example 2: Growing content site (SEO traffic increasing)

• Traffic: 40k–70k visits/month
• Recommended: Single 65k (visits)
• Why: avoids riding the cap; gives room for seasonal spikes

Example 3: WooCommerce store (dynamic + checkout reliability matters)

• Traffic: 50k–125k+ visits/month
• Recommended: Single 125k (visits) or higher
• Why: stores benefit from more headroom and performance stability
• Also consider: PHP performance add-on if you run heavy plugins or frequent sales spikes

Example 4: You manage two sites (brand + microsite or two clients)

• Recommended: WP 2
• Why: cleaner separation of installs and management vs forcing everything into one WordPress setup

9) Migration, scaling, and avoiding surprises

A) Use MyKinsta resource reporting (don’t fly blind)

Once you’re on Kinsta, the easiest way to stay ahead of overages is to check resource usage regularly. If you approach limits, you can upgrade or change plan type (visits ↔ bandwidth) depending on what is driving your usage.

B) Plan for spikes

Launches, viral posts, influencer mentions, Black Friday—these create temporary demand. The safest strategy is:

• Choose a plan with buffer (20–30% headroom)
• Enable notifications/alerts
• Use CDN and caching best practices
• Temporarily scale up if a spike is expected

C) Keep storage under control

• Optimize images (WebP/AVIF)
• Limit unneeded backups stored inside WordPress
• Clean unused media and old staging copies
• Use add-ons if storage is the only constraint

10) FAQs

References

• Kinsta WordPress Hosting Pricing (official)
• Choosing the Right WordPress Hosting Plan (Kinsta docs)
• Overages (Kinsta docs)
• WordPress Hosting Add-ons (Kinsta docs)
• PHP Performance Add-on (Kinsta docs)

Last updated: January 2026