Initiatives taken by HUL to Reach the Rural Consumer
HUL was the first company to step into Indian rural marketing. HUL…
Rural Marketing – Culture
Culture comprises of values and shared beliefs, ideas and other meaningful symbols…
Rural Marketing – Attitude
Attitudes influence behavior and have an impact on the perception of objects…
LG: Rural Marketing in India
LG Electronics India Private Limited (LG) step forward into the Indian market…
Rural Marketing – Promotion Strategies
Let us now understand the different promotion strategies involved in rural marketing.…
E-Chaupal − A New Era in the Indian agro Sector
A private initiative has been taken by ITC Ltd in the state…
Rural Marketing – Strategies
The concept of rural marketing differs from different things to different persons…
Rural Marketing – Mix
Marketing mix comprises of various controllable elements like product, price, promotion and…
Rural Marketing – Overview
’Rural marketing is a process of developing, pricing, promoting, and distributing rural…
