What is an Advertisement?
Advertisement (ad) is an efficient and effective technique to promote goods, services, and ideas. It is a paid form of non-personal communication wherein business information is made available for potential…
Strategy & Planning
“Strategy without tactics is the slowest route to victory Tactics without strategy is the noise before defeat.” − Sun Tzu What is a Strategy? Defining marketing communication strategy is not…
Marketing Communications – Introduction
Suppose you manufacture a product to sell, then how would you reach out to your potential customers? Until people come to know about your product, you cannot sell it. So,…
Advertisement – Code of Ethics
These sort of news we hear every now and then. More often, to increase the sell and achieve success in short span of time, some of the businesses/individuals make false…
Advertising Agency
As a tailor’s job is to design a piece of cloth as per your choice; similarly, an ad agency designs your ideas into a complete audio or/and video ad tailored…
Advertisement Portfolio Presentation
Suppose, you are a well-qualified professional having more than five years of experience and have worked on various projects — how do others come to know about this? Your employer…
Advertisement Copywriting
What does come in your mind? Remember, where did you hear these captions? The first one is “Airtel,” Second belongs to “Ford”. Some punchlines are eye-catching and grab attention at the very first…
Advertising Research
● Why do consumers prefer some brands over the others? ● What makes them choose, buy, and invest in some product/service over others? ● What are the things/barriers or motivation to do so?…
Campaign & Promotion
Suppose, you have one of the best products or services that you are offering on an attractive prices. But the question is – “How would I come to know about…
Design Checklist
Once an ad is developed, it should not be published without checking the following points − ● Does the ad illustrate all elements in a balanced form? ● Does the ad have…
