Latest International Business Management News
Foreign Investment by International Companies
The proliferation of MNCs began 200 years back, but then, foreign investments…
Factors Causing Globalization of Businesses
There are many factors related to the change of technology, international policies,…
Application of 4 P’s
The following illustration depicts the global marketing mix of McDonald’s. It shows…
Global Marketing Mix: Promotion
Promotion comes into picture when a global company wants to communicate its…
Global Marketing Mix: Consumer Products
The product and service mix is one of the most important ingredients…
Globalization and its Effect on Supply Chain
Many businesses tend to apply outdated processes and technologies to global supply…
Make-or-Buy Decisions
Make-or-buy decisions are taken to arrive at a strategic choice between manufacturing…
