Rural Marketing

Rural Marketing – Consumers

Let us now understand the characteristics and classification of rural consumers. The rural consumers are classified into the following different…

Prabhu TL

Coca Cola Base in Indian Rural Market

The case focuses on the rural marketing initiatives undertaken by the cola major - Coca Cola in India. The case…

Prabhu TL

Initiatives taken by HUL to Reach the Rural Consumer

HUL was the first company to step into Indian rural marketing. HUL started its first effort towards going rural 1960’s…

Prabhu TL
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