A variation of existing product launched under the existing brand. It often adds different flavor, package size or shape. Here, established brand is the parent brand.
For example, Coke is basic brand with Diet Coke as extension.
Line Extension
Prabhu TL is a SenseCentral contributor covering digital products, entrepreneurship, and scalable online business systems. He focuses on turning ideas into repeatable processes—validation, positioning, marketing, and execution. His writing is known for simple frameworks, clear checklists, and real-world examples. When he’s not writing, he’s usually building new digital assets and experimenting with growth channels.
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