These are the factors within an organization that can be controlled and affect the immediate area of anorganization’s operations.
Though not all factors can be effectively controlled, but relative to the macro environment factors, a visible control can beexercised in this case.
Following are some of the micro environment factors:
| Employees | Employees exert great influence on the oorganization. It is imperative to find the right people for each job. Organizations need to motivate employees positively and retain specialized talent. |
| Owners and theManagement | Investors are major influencers on a company’s revenue andoperations. |
| It is important that the owners are satisfied with the company. It is the manager’s job to balance the aims of the company and the owners. | |
| Consumers | Competition and consumerism has rendered multiple alternatives for the same product in different brands. Organizations recognize that it is in their own interest to keep consumers happy. |
| Suppliers | The suppliers or contractors manage the inputs of organizations and provide products or services that a companyneeds directly or need it to add value to the company’sown products or services. It is important to keep suppliers happy to ensure a smooth input supply system. |
| Competition | Competitors affect profits by trying to divert business. A capable manager will need to constantly study and analyze itscompetition if the company wants to maintain its position in themarket. |
