Normative Models of Advisers
Three types:
Hired Guns
Value Neutral Analysts
Value Guided Analysts
Hired Guns
This is the most undesirable role that can be played by the adviser.
Here the obligation to clients only is paramount and other values are not bothered about.
Studies are made just conforming to the client’s wish.
Adviser highlights only the favourable facts to the customer.
All the unfavourable facts are very much downplayed.
Value Neutral Analysts
Completely impartial engineers.
They identify all options and analyze factual issues of each option.
Cost-benefit analysis are made based on value criteria specified and made public
Value Guided Analysts
Responsibility to public paramount
Maintain honesty about technical facts and values
They can adopt partisan views for the good based on their professional judgment
